UNBUTTONED

A project in collaboration with fashion editor

Alexander Fury and artist Clym Evernden

 

Pop Up Store concept by Bernard Dubois

 

 To unbutton, to unveil, to unleash. A strong gesture. A revelation.


ONLY BLACK The opening room transforms classic Valextra accessories in an “Only Black” proposition, a shadow of themselves. Key Valextra silhouettes are entirely rendered in graphic black. The colour drenches the accessories, grained leather and hardware alike, an avant-garde proposal of accessory as object. VALE-X-TRA In the second room, the inverse. The hallmark pergamena leather is inlaid with a black “X,” a key letter plucked from the brand’s name to form an unconventional logotype. A logo, but not a logo, the Valextra “X” is a reinvention of branding, yet creates a bold, dynamic and immediately-identifiable design. POP MAGNETIC
BUTTONS
The final room showcases pure, unadulterated and saturated colour. A sense of craziness and mayhem - unbuttoned and unleashed. The designer Martino Gamper has collaborated to create a series of colourful magnetic adornments based on button fastenings.
WOMEN'S FW16 WATCH THE VIDEO ×