MAGNETICO

CURATED BY MARTINO GAMPER

 

Milan, April 2015 - Valextra, the Milanese manufacturer of the most desirable leather goods,

has teamed up with designer Martino Gamper to create a series of new products

and a store installation that will be unveiled during the Salone del Mobile.


INNOVATIVE EXPERIENCE Magnets concealed inside every bag, wallet and leather item allow each product to be attached, as if magically, to the wall. “It means you can see the bag better, through 270 degrees,” says Martino. “and I love the idea of objects floating in space.” “Magnets are potent things, as is the idea of attraction and seduction, which is important in retail,” says Martino. INNOVATIVE EXPERIENCE Magnets concealed inside every bag, wallet and leather item allow each product to be attached, as if magically, to the wall. “It means you can see the bag better, through 270 degrees,” says Martino. “and I love the idea of objects floating in space.” “Magnets are potent things, as is the idea of attraction and seduction, which is important in retail,” says Martino.