UNBUTTONED
A project in collaboration with fashion editor
Alexander Fury and artist Clym Evernden
Pop Up Store concept by Bernard Dubois
To unbutton, to unveil, to unleash. A strong gesture. A revelation.
ONLY BLACK
The opening room transforms classic Valextra accessories in an “Only Black” proposition, a shadow of themselves.
Key Valextra silhouettes are entirely rendered in graphic black. The colour drenches the accessories, grained leather
and hardware alike, an avant-garde proposal of accessory as object.
VALE-X-TRA
In the second room, the inverse. The hallmark pergamena leather is inlaid with a black “X,” a key letter plucked from the
brand’s name to form an unconventional logotype. A logo, but not a logo, the Valextra “X” is a reinvention of branding, yet
creates a bold, dynamic and immediately-identifiable design.
POP MAGNETIC
BUTTONS
The final room showcases pure, unadulterated and saturated colour. A sense of craziness and mayhem - unbuttoned
and unleashed. The designer Martino Gamper has collaborated to create a series of colourful magnetic adornments
based on button fastenings.
WOMEN'S FW16
WATCH THE VIDEO
×
Valextra S.P.A.
VAT NUMBER: IT 04856430964