EXTRAMILANO is a collaborative project by six extraordinary Milanese brands curated by Valextra.
An eclectic and diverse group that transcend nationality, age and gender: SUNNEI, Carolina Castiglioni’s PLAN C, Arthur Arbesser, JJ Martin’s La Double J, Massimo Alba and VALEXTRA.
EXTRA MILANO is a celebration of the community of independent thinkers and creative entrepreneurs who together are shaping Milan, embodying the diverse style of the city and its culture of spontaneous, selfless collaboration.
The project recognizes that the cross pollination of ideas and know-how among Milanese businesses is not a contrived marketing concept, but the way things have always been done: an innate system that has contributed to making this city so resilient and successful.
EXTRAMILANO demonstrates VALEXTRA’s holistic drive towards beauty, quality, functionality and innovation, combining tradition and contemporary inspirations. EXTRAMILANO is a collaborative project of 6 extraordinary Milanese curated by Valextra.
From 25 May, EXTRAMILANO will once again come to life in Valextra’s boutique on via Manzoni 3 to engage with the city of Milan, at the same time reaching our international friends via our digital platforms.
Additional guests will enrich the EXTRAMILANO Via Manzoni 3 experience, transforming the space into a physical and digital “salotto”. It will become a meeting point for everyone, a place to discover the makers and shapers of Milan, take part to free-flow conversations with some of the top protagonists of the city, and much more.
EXTRAMILANO Via Manzoni 3 will be an ever-evolving experiential concept.