Valextra was founded in 1937 by Giovanni Fontana a master artisan, who envisioned a company that combined craft with audacious innovation, and epitomize the very essence of Milanese style.
The lines, minimal and streamlined, reflect a sense of sobriety and discretion that is rooted in the brand’s Milanese origins, unveiling the hidden emotions and passions that have always been part of that identity.
Lightweight, graphic and essential, silhouettes derive from the brand’s design-led aesthetic.
Every Valextra store is different and specifically conceived by the most prominent architects and designers of the international scene.
NY based studio Aranda\Lasch was selected to develop the project of the first Valextra store in Miami.
The primary inspiration which Benjamin Aranda and Chris Lasch followed for the project were the unique entrance of Milan’s palazzos like gates, lobbies, hallways, liminal spaces which connect the metropolis’ chaos with domestic intimacy.
The project is invaded by this suspended tension which permeates throughout the environment. It’s an energy which enhance the unique style of the brand’s products. A brand, as the architects describe it, ‘very Milanese: it’s as sophisticated as it is understated, but sensual in its finishings and colours.’
