The "Compasso d'Oro" Award

The "Compasso d'Oro" Award

A tarnished brass award plaque from 1954, celebrating "the aesthetic of a product." But look closer at the inscription: the product in question was a "24 hour' bag that is not only about aesthetics, but about an elegant form with function at its core. The successful marriage of these two elements is not just an accolade to be treasured with pride, but an ongoing inspiration for design that continually speaks to the needs of the present.

A tarnished brass award plaque from 1954, celebrating "the aesthetic of a product." But look closer at the inscription: the product in question was a "24 hour' bag that is not only about aesthetics, but about an elegant form with function at its core. The successful marriage of these two elements is not just an accolade to be treasured with pride, but an ongoing inspiration for design that continually speaks to the needs of the present.